Terms of Service and Privacy Policy
Last Updated: October 2025
Optimal Fertility, Inc. operates as a HIPAA-compliant healthcare service provider. We treat personal and health information as regulated data and apply encryption, access controls, and minimization practices. This document states what we collect, why, and with whom it is shared.
Data Categories and Collection Sources
Personal Information is any information linked to you or your household. We obtain this data in two ways:
You provide it directly.
It is generated or collected automatically when you interact with our services.
Contact Information
Name, email address, phone number, and mailing address are collected when you purchase products, create an account, or communicate with us. Used for delivering services, operational notifications, and customer support. May be used for direct marketing of our own services.
Shared with:
Service providers performing core operations (identity verification, laboratory partners, clinicians).
Internal business systems (email, data storage, billing).
Customer support platforms.
Payment Information
Payment credentials are provided directly to our payment processor. We do not store full card details.
Shared with:
Payment processor and financial institutions involved in transaction settlement.
Commercial Information
Product purchase history and subscription activity are retained to fulfill orders and maintain account records.
Shared with:
Internal business operations systems.
Referral and attribution tools.
Electronic Activity, Device, and Network Data
IP address, browser type, device identifiers, page interaction data, and session behavior are collected during website and application use.
Used for security, service performance, and optimization.
Shared with:
Analytics providers.
Advertising and audience measurement tools.
Systems required for account security and identity verification.
Behavioral Profiles
Service usage patterns may be analyzed to determine likely interests and product fit.
Used in customer relationship and product experience improvement.
Biometric, Medical, and Health Information
Collected only to deliver covered services such as fertility evaluation, clinical testing, and related care. This may include laboratory findings, reproductive health data, biological sample data, and clinically relevant demographic information.
Shared only with:
Licensed laboratories.
Medical professionals providing services.
Storage and logistics providers handling biological materials.
Audio and Visual Information
Voicemail recordings and profile images submitted via support channels may be retained.
Shared with:
Communication infrastructure providers.
Data Retention
Operational records (purchases, clinical documentation, support tickets) are retained for regulatory, legal, and service continuity requirements. Request submissions and compliance actions are retained for no less than 24 months. Health and clinical record retention follows federal and state medical record law.
Children’s Data
Services are not directed to individuals under 18. We do not knowingly collect personal information from minors.
Cookies and Similar Technologies
Cookies and related tracking technologies store device and session data to support authentication, preference memory, security, analytics, and advertising measurement. They may reflect the data categories described above.
Information You Provide
Categories may include:
Identifiers (name, contact information, unique account identifiers).
Internet activity.
Commercial records.
Financial transaction information.
Location-based information.
Physical and audio data supplied via support channels.
Health and medical information required for service delivery.
Protected class information only when necessary for clinical evaluation.
Information From Other Sources
We may receive information from referral programs, clinical partners, and identity verification services.
Data Retention Limits
Data is retained only to support active services, regulatory compliance, fraud prevention, dispute resolution, and business records maintenance.
Purpose of Processing
Delivering clinical and laboratory services.
Storing records required by healthcare regulation.
Operating the website and application.
Processing payments.
Detecting and preventing fraud.
Securing systems and infrastructure.
Improving product and service reliability.
Conducting lawful marketing of our own services.